Obesity is Set to Rocket
Published by Diet Trials February 15th, 2006 in Diet ArticlesI found an article on FoodNavigator.com which details what we can expect in the years to come in terms of weight problems and obesity.
It has been the case for many years that the USA has always been considered as the fattest nation, but in Europe we are catching up. All of this despite the huge amounts of money being spent each year on dieting products. It is forecasted that the American waistline will continue to increase while they expect the amount spent on diet products to increase by 20% to be at $54bn by 2009, thats about £30bn. The USA has the greatest proportion of obese people compared to anywhere else in the world, and by 2009 almost 70% will be overweight.
But, and this is what we have to be careful of, is that the transatlantic weight gap is narrowing. Currently 48% of the European population is overweight, which is expected to rise above 50% by 2009. Having a normal BMI (Body Mass Index) will no longer be normal in Europe. In the UK already 40% of the population have a BMI of 25-30 which is classed as overweight. This global increase in weight is having the affect of boosting spending on diet foods, diet drinks and diet books.
In the diet food indusrty, the low fat and no fat foods make up the biggest proportion of new product launches. In 2005, 10.4% of new food products released claimed to be low in fat. New diets tend to turn into crazes as more people join in. In 2004 which was the height of the Atkins Diet, 14.1% of new food products introduced claimed to be low in carbs. The increase in these food products does go to show a trend towards long term consumer health. So why is it that there is an increase in the amount being spent on diet products, but the amount of overweight people is still set to increase? Is it because we just don’t stick to the diets? Generally we must have quite low willpower and motivation….that sounds about right!
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